What Social Media Marketing products work the best for The Outdoor and Hunting Industry?
Let's make this very simple and break it down to a couple of industry specific customer/client needs. No doubt that most hunters are visually stimulated more so than the average person. Senses aware at all times which means stimulation throughout the hunting experience. You must have a product that delivers the stimulation and excitement they are looking for. That means images and video of what they are going to experience. Feed your future Customer/Clients images and video so they can remember the last time they smelled a homemade pie or the grill sizzling, maybe the smell of gunpowder at first light. I know a herd of deer running across a field gets me rather pumped up and as an archery hunter stand placement is everything to me so show me where I'll be hunting.
Your Customer/Client is also in a specific age group, one that actually spends money, not the ones that wish they could. That discounts Pinterest though it is an image based product it is geared towards retail marketing and the majority of individuals here will not buy hunts or hunting products. Instagram is also image based but the current age group and income levels are a little low for good quality leads. Twitter is image and content driven but the way it works is followers so you must continually engage. Twitter we feel is better suited for TV shows and media outlets but our testing is not 100% yet. I can't say these products will not work at all, I can say they are not our first choice for investing in Social Media Marketing for the Outdoor or Hunting Industry.
Starting with and sticking with something that is easy for you to learn and understand will be more successful. Also focusing on just a couple SMM locations will leave you with a budget that is much easier to manage for a small to medium sized business.
Facebook Social Media Marketing is currently one of the best investments for our industry. It can easily be used as your own online trade show or magazine, by gaining likes and building your audience. Your age groups and financial targets all reside somewhere in facebook. Image driven for both pictures and video it is no doubt the number one place today to invest in your future for Social Media Marketing.
Managing Services your Facebook Marketing;
Facebook Marketing for the Outdoor and Hunting Industry is provided by The Walker Media Company in two ways. The first is understanding how it is designed and how we use it to your advantage. Even Facebook themselves have told us they just can't believe how we can easily double their "expected likes per day" for the required minimum budget. Our best resulting campaign received over 20 times more likes per day than the national average. Let me put my money where my mouth is, "I guarantee that if we do not double the national average set by Facebook then we will refund all of the Facebook setup fees paid to the Walker Media Company."
Your customers are using Google Plus to access up-to-date contacts all across Google, get recommendations from people they trust in Search, YouTube and Maps. By being in Google Plus Circles your business gains additional exposure throughout the Internet. Tying your video marketing from YouTube provides automatic updates of new product commercials or hunt videos so everyone in your circles and those searching will be exposed to your products or services.
Google Plus is the direct competitor of Facebook. Not nearly as big but it has a huge advantage you do not want to miss out on. It works almost the same as Facebook with one added feature. Every video you upload to YouTube is automatically posted to your Google Plus page. No additional work required. Yes there are softwares available to auto post one post over all platforms. That is going to require an additional monthly investment and we have found that it is just not necessary. You can't afford to pass on Google products as they are force feeding use the future of online marketing just like IBM did in the 80's and early 90's.
SEM factor for this product is high. Because this is the only social media product owned by a company providing the services to find it. Other Social media products will come and go but Google is here to stay.
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